Videos: Florian Léger
Photos: @Saint-Ambroise
Creative Agency: Agence Lamarque
The video
For Ana & Cha, a renowned French jewelry brand, I had the pleasure of creating a photo series and a video centered on a theme that’s as glamorous as it is timeless: the 1970s, with a touch of James Bond-style espionage. The goal? To capture the essence of vintage elegance while showcasing the brand’s unique designs.
Inspiration from the 1970s and the World of Espionage
The 1970s were a time of iconic styles, rich colors, and boldness. But this photo shoot was more than just a nostalgic tribute to the trends of the era. By adding a nod to the mysterious world of espionage—with visual cues inspired by James Bond—we created a world where jewelry serves as both a fashion accessory and a tool of seduction.
The Art of Light: A Journey Through Time
To stay true to the era, I paid meticulous attention to the lighting, creating the soft, subdued atmospheres and lighting styles typical of the 1970s. Each scene is designed so that the lighting enhances not only the model but, above all, the jewelry by Ana & Cha, highlighting its brilliance and timeless elegance.
Behind the Scenes of the Photo Shoot: Creative Teamwork
The photo shoot is about more than just the final images. Behind every shot lies intense collaboration, technical preparation, and trial runs to recreate the authenticity of the era. We captured behind-the-scenes moments that showcase the creative process, from lighting adjustments to the final stylistic touches. These behind-the-scenes images offer a rare glimpse into the meticulous work that brought this ’70s theme to life.
The Result and Publications: "Le Bijou," Center Stage
The final result perfectly captures the brand’s essence: elegance, boldness, and exceptional craftsmanship. In every image, the jewelry takes center stage, enhanced by this unique atmosphere. It embodies both the sophistication of the era and timeless modernity, reminding us that style is, above all, a matter of attitude
The videos and photos are posted on the website's homepage: Ana & Cha:
and on the brand's Instagram account.