Clarins Beauty Backstage: At the Heart of Fashion Week 2025
In October 2025, during Paris Fashion Week, Clarins hosted the second edition of its exclusive event: Beauty Backstage. This must-attend gathering in the world of beauty and luxury brought together celebrities, journalists, and influencers who came to discover the Clarins universe in a whole new light.
High-end photography services for a prestigious event
For this special day, I had the pleasure of serving as the event’s official photographer, accompanied by a digital assistant.
Our mission: to offer every guest a high-quality, instant photo experience.
Thanks to meticulous planning, we were able to retouch and deliver each photo in seconds via AirDrop, allowing every guest to leave with a professional-quality image, subtly retouched to enhance the lighting and skin tone—while maintaining a natural look.
This setup combined efficiency, elegance, and technical excellence—values that are dear to Clarins and perfectly aligned with my approach to luxury event photography.
Celebrities, influencers, and VIPs: a photo op at the heart of Fashion Week
Throughout the day, we welcomed numerous celebrities, influencers, and VIPs who came to take part in the Clarins experience. The photocall, designed as a true mobile studio, allowed us to capture bright, spontaneous portraits that captured the unique energy of Paris Fashion Week.
Guests shared the photos widely on social media, generating hundreds of positive comments and mentions of the event. This was a wonderful acknowledgment of the work accomplished and the arrangements made.
Enthusiastic customer feedback
At the end of the day, the Clarins team warmly thanked us for the quality of our work, praising our efficiency, the visual consistency with the brand’s identity, and our attention to every detail.
This project perfectly illustrates what I love about my job: combining aesthetic excellence, operational efficiency, and a premium experience for the brands that showcase French luxury.