Clarins at Paris Fashion Week 2025: Where Video Creativity Meets Digital Immediacy
Once again, I had the honor of collaborating with the prestigious brand Clarins on a unique and innovative event activation during Paris Fashion Week 2025. Commissioned for the third consecutive year, my goal was clear: to create short, original, and instantly shareable video content specifically tailored for the fashion and beauty influencers in attendance.
The creative concept: a "fisheye" video photo booth
For this campaign, we devised an unconventional video setup, using a fisheye lens to create an artistic, slightly distorted, dynamic, and playful effect. The idea was to offer the invited influencers a unique visual experience by capturing short clips of them interacting spontaneously with Clarins products at a specially designed photo booth.
This deliberately bold aesthetic choice perfectly aligns with the fresh, modern, and dynamic brand image that Clarins aims to convey to a young, tech-savvy audience that is highly active on social media.
Instant editing via the cloud: technical innovation for real-time applications
Another unique feature of this video setup was the innovative technology it utilized. The camera was connected in real time via the cloud, allowing me to edit the footage instantly. This method offered a major advantage:
Influencers received their edited videos directly just minutes after being filmed, ready to be posted on Instagram, TikTok, or any other social media platform.
Clarins enjoyed immediate visibility, amplified by the spontaneity of real-time sharing—the perfect way to generate buzz and maximize digital impact during Fashion Week.
A behind-the-scenes look
To give you a better understanding of the technical and creative challenges involved in this campaign, I’m sharing an exclusive behind-the-scenes video that takes you through the entire process. You can also check out some of the original clips we shot with the participating influencers below.
Results and Impact
This innovative audiovisual strategy has enabled Clarins to:
Strengthen relationships with key fashion and beauty influencers.
Instantly maximize your digital visibility during a high-profile event like Paris Fashion Week.
To once again reinforce its image as a modern, dynamic, and connected brand among a discerning audience that is highly active on social media.
