An exceptional journey through the Dolomites with Clé de Peau Beauté – an experience at the heart of luxury and wellness
Clé de Peau Beauté, a Japanese luxury skincare brand, recently invited several international influencers to an exclusive retreat in the Dolomites region of Italy to launch its new skincare line. I had the opportunity to produce the official video for this exceptional getaway, designed as an immersive travelogue that blends luxury film with high-end lifestyle content.
An influencer experience designed as a brand showcase
For several days, the guests were immersed in a world that blended cosmetic expertise, sensory escapism, and breathtaking scenery. On the agenda:
A helicopter tour of the Dolomite peaks: a moment frozen in time, captured from the air through drone and helicopter footage, for a truly immersive visual experience.
Beauty workshops centered on the essence of Clé de Peau Beauté: cream formulations, manufacturing secrets, demonstrations of skincare routines, and a spotlight on Japanese craftsmanship.
Wellness experiences: yoga, spa treatments, and relaxation sessions surrounded by nature in an enchanting setting.
Gastronomic experiences: refined dinners featuring Italian cuisine, designed to be moments of shared enjoyment and elegance.
A video story to bring the brand's world to life
The video I made covers the entire trip, taking both an aesthetic and narrative approach:
Multi-camera and drone footage to showcase the locations and create cinematic transitions.
Behind-the-scenes footage (BTS) to reveal what goes on behind the scenes, humanize the event, and enhance its authenticity.
A dynamic visual style that strikes a balance between emotion, luxury, and lifestyle, so that every influencer can see themselves reflected in the images.
Brand objective: to create high-value content for social media, highlight the brand’s prestige, and showcase the quality of the experience it offers.
embodying beauty through experience
Through this video, Clé de Peau Beauté demonstrates its ability to create exceptional experiential events that align with its luxury positioning. My role was to visually convey this promise in an elegant, immersive, and engaging way.
This project demonstrates both the power of immersive brand content and the importance of skillful visual storytelling for luxury brands in the beauty industry.
Behind the Scenes
