Erborian Self-Esteem Club 2 (SEC-2) Event at the Centre Pompidou: A Video Recap of the Must-See Beauty Event
I had the opportunity to join Erborian, the leading brand in Korean cosmetics, to cover their flagship beauty event of the year: the Self-Esteem Club 2 (SEC-2). This exclusive event, now a must-attend for lovers of high-end skincare, was held on the famous rooftops of the Centre Georges Pompidou, right in the heart of Paris, offering breathtaking views and a particularly prestigious atmosphere.
A prestigious and glamorous event
The SEC-2 event organized by Erborian stood out for its festive and prestigious atmosphere, bringing together numerous distinguished guests: well-known influencers, beauty journalists, and famous artists, including the hugely popular singer SHAY, who electrified the evening with her presence. This event allowed the brand to strengthen its foothold in the Parisian skincare scene, while significantly increasing its visibility among an influential and discerning audience.
Dynamic and elegant video coverage
As a videographer, my role was to capture the unique essence of this exceptional evening, while showcasing the Erborian product line in an aesthetic and subtle way. The challenge was to:
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Highlight the exclusive, upscale atmosphere of the evening by capturing the venue’s unique energy.
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Highlight the spontaneous interactions between the brand, its products, and the influencers in attendance.
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Provide maximum visibility for the brand’s new products through compelling visual storytelling tailored for social media.
Impact and objectives of the video
With its dynamic editing, set to the festive yet elegant atmosphere of SEC-2, this video directly contributes to:
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Strengthen Erborian’s premium and trendy image among a key audience: beauty and lifestyle influencers.
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Foster community engagement on social media through immersive and engaging content.
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To increase awareness of and appeal for Erborian products among a young, tech-savvy, and discerning audience.
The video is now available on Erborian’s digital platforms (Instagram, TikTok), maximizing its impact and extending the event experience to thousands of followers.