Florian Leger • Photographer and Videographer

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DJ wearing a French national team jersey in front of the Le Club Coca-Cola logo

Coca-Cola: Club Coca-Cola, 2026 World Cup

Branded Content, Photo /

Coca-Cola: Photo Report on the Grand Opening of the Club Coca-Cola on the Seine

On June 11, 2026—the day the 2026 FIFA World Cup kicked off—I covered the opening night of the Club Coca-Cola, a pop-up venue set up on a barge at the Quai de la Photo in Paris’s 13th arrondissement, across from the Accor Arena.

A pop-up venue to experience the World Cup in Paris

Coca-Cola, a FIFA partner for nearly 50 years, conceived the Club as a place for people to gather and watch the matches: giant screens, DJ sets, showcases by emerging artists, food and entertainment. Visitors could also create their own personalized Panini sticker, have their face engraved on a can, or stop by the “Rollercoaster” photo booth. Following the invitation-only opening night, the Club was open to the public free of charge—with a capacity of approximately 800 people—from June 12 to July 19, 2026.

Evenement.com describes it as a “content factory”: a space designed for fans, content creators, and the media to produce and share their images live. It’s a concept in which photojournalism truly comes into its own.

The opening night: guests, content creators, and a live game

For the grand opening, numerous guests, content creators, and celebrities were invited to experience the event created by Coca-Cola and to watch the game live, with commentary provided by hosts on the set installed on board.

My assignment: working alone as a photographer, delivering about 60 photos before the end of the game

I was the sole photographer for this opening event. My assignment: to cover the evening from start to finish—from the venue and its decor to the entertainment, the stage, the moments of connection, and portraits of the guests. So that Coca-Cola could share the images immediately, I edited the photos right there on site and delivered about sixty images that very same evening, before 11 p.m., at the end of the match, in the style of a brand event: bold colors, a red atmosphere, and the energy of the World Cup.

The Best of Coca-Cola Club Photos

A selection from the report: the venue on the Seine, the entertainment, the stage, and the evening’s atmosphere.

The Club Coca-Cola, a red barge moored on the Seine at Quai de la Photo in Paris's 13th arrondissement The Coca-Cola Club terrace on the banks of the Seine, decorated with string lights Backlit wall of retro Coca-Cola cans at the Coca-Cola Club DJ in front of the screen displaying the colors of the 2026 World Cup nations at Club Coca-Cola DJ wearing a French national team jersey in front of the Le Club Coca-Cola logo Soccer freestyle with a World Cup ball on the Coca-Cola Club deck Two guests trying on red Coca-Cola beanies in front of a wall of cans A guest shows off his personalized Panini sticker at the Coca-Cola Club A guest takes a selfie in front of the Coca-Cola mirror wall A guest is holding a can of Coca-Cola in front of a poster of a soccer player from the Spanish national team A group of guests posing in the red photo backdrop at the Coca-Cola Club The Club Coca-Cola team, wearing cream-colored T-shirts, serving food Platter of appetizers served during the Coca-Cola Club's opening night Three speakers on stage in front of the screen at the Coca-Cola Club during the evening A host speaking into the microphone on the set of Club Coca-Cola Guests watching the game on the giant screen at the Coca-Cola Club Overview of the Coca-Cola Club, showing the stage and the audience during the game DJ spinning records in front of the screen at Le Club Coca-Cola during the evening

Photos featured by Paris Secret

The story was picked up by Paris Secret, first in its article about the Coca-Cola Club—with my photo credit—and then in an Instagram post on July 9 (over 3,000 likes), created as part of a partnership with Coca-Cola. Here are the two posts, which are clickable:

Photographs from the Coca-Cola Club published by Paris Secret, with credit to the photographer

An article from Paris Secret featuring the Coca-Cola Club (sponsored content), with photo credit.

Paris Secret's Instagram post from July 9 about the Coca-Cola Club, featuring a photo from the feature story

An Instagram post by Paris Secret from July 9, 2026, featuring a photo from the feature story.

Further Reading

The Coca-Cola Club was also featured by Sport Business Club, Time Out, Evenement.com, and Paris Secret (Instagram).

A photo essay for your brand event

Whether it’s a product launch, pop-up, press event, or brand event in Paris, I’ll deliver a quick, edited photo report that’s ready to share. Check out other projects I’ve worked on, such as Yves Rocher: Christmas 2025, Clarins: Beauty Backstage, or Purple: Paris Fashion Week 2025, or contact me to discuss your project.